Waverley Mills: Digital Advertising Case Study

From time to time I am sharing client success stories here on my blog. Today is all about digital advertising with a focus on Paid Search and Social. Check out the Waverley Mills Case Study:

THE WHO

As Australia’s oldest working textile mill (established in 1874), Waverley Mills produce designer wool products that are guaranteed to last, beautifully and carefully crafted, and ethically produced. Their range covers wool throws, blankets, picnic blankets, scarves, cushions and more.

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THE SITUATION

Waverley Mills was planning the official launch of their new Recycled range made from unused fibres, old blankets and woollen offcuts. A beautiful sustainability story and high quality blankets that speak to a more eco-conscious and younger audience than their more traditional range. They needed help to hit their revenue target for their online store.

THE OBJECTIVE

Hit an ambitious revenue target with avg. order value and cost per order restrictions for a 5 week period.

THE CHALLENGE

The major challenge was selling winter products during the hottest summer on record.

THE RESULT

The campaign was deemed successful with avg. order value 20% over target, 800%+ ROI on Social and 430%+ ROI on Search (platform data) and revenue target (almost) hit.

CHANNELS USED

Paid Search (Google) and Social Advertising (Facebook, Instagram)