Here is another client success stories. Check out the ANDREA & JOEN case study which is all about Social Advertising:
Andrea and Joen are a sister duo who design beautiful and luxurious lounge and sleep wear as well as bed linen made from highest quality French linen. Modern luxury meets simplicity of design in everything they do.
Andrea & Joen use pure flax from France to create the best pure linen which is cool in summer and warm in winter. Linen is a much more sustainable fabric than cotton or bamboo as it grows with minimal water and pesticide use. Linen is made to last and gets better with age.
Andrea and Joen run a boutique in Bondi Beach (34 Hall Street) and an online store – www.andreaandjoen.com.
In a time of crisis, conscious marketing becomes even more important.
As a brand, you want your audience to trust you and continue buying from you. You want to be the brand that people admire and follow and buy from. Because you are compassionate and care, not just for your customers, but our planet and future also, not matter what times we live in.
And even in normal times (I know we haven’t had these in a while) conscious marketing is what everyone should be practising. Before I explain what I mean by conscious marketing let’s delve into the definition of marketing per se and why marketing has been getting such a bad rep.
What's the Definition of Marketing?
My economics professor at the university of Passau summed it up in 2000: “Der Wurm muss dem Fisch und nicht dem Angler schmecken.” Translated into English, this literally means: “The worm needs to be tasty to the fish, not the fisherman.”
So, what does this mean? In order to get your customers to buy your products, you need to understand what they really want and like. Only then can you align your marketing to what they actually want and need, and not what you think is right. Put yourself in your shoes of your customer: what do they like, what do they hate, what are their fears, how do they live, … The more you know, the better.
Postponed - Has anyone said Russell Brand?!? I am Speaking at Going Local - Hope in a Time of Crisis
I am very excited to be speaking at the Going Local: Hope in a Time of Crisis Conference. At this stage the conference in Byron Bay on Sunday, March 22 about "Community Building and Alternative Business Models". And, can you believe it Russell Brand will be there, too! :)
Going Local is organized by Local Futures – The Economics of Happiness & New Economy Network Australia (NENA).
It's about how we could work together to create a different economic system and a better world. We are shipping items from one country to another (think Baltic sea shrimp being shipped to Morocco for peeling and then shipped back to Germany to be sold, empty 'ghost flights' within the European Union so airlines don't loose their allotted airport slots, ...).
We are in a time of crisis: first the drought, then the fires, then the floods and now a new virus.
Awareness is rising that we can't keep going as we have and need to think of new and better ways. We need to act now. There is "a path forward that can reduce greenhouse gas emissions while simultaneously restoring secure livelihoods and reweaving the fabric of community".