Facebook Ads – these days it sounds like the holy grail. Advertising on Facebook will solve all your problems and make you big money. There are so many schemes, programs and funnels out there that claim to be fool proof. Everyone these days calls themselves a social media expert.
But beware: mastering social media advertising is not a quick scheme at all. Things change frequently in this world and you need to be on top of your game and keep learning and testing.
Advertising on Facebook should always only be just one of many things you’re doing. I tell you now, it’s not the holy grail at all. It can work for you, but it might also not. You need to get your head around it and be patient. Yes, you might see great results straight away, but often this isn’t the case. Have some patience and persevere. Make sure that Facebook (including Instagram) fits into your overall marketing plan and strategy and that you’re looking at this channel the right way.
So, what are the 6 major mistakes people make when they’re new to Facebook Ads?

In June 2020, I had the pleasure of working with social enterprise TWO GOOD CO, supporting  their winter campaign to bring extra warmth to women in refuges.
I'm a big fan of TWO GOOD's work and was very honoured to get the opportunity to help them get the word out about the good they do.

TWO GOOD CO is a buy one give one social enterprise on a mission to demonstrate love and worth to domestic violence safe houses and refuges across the country. Two Good donate meals to women who have experienced domestic violence. They train women from the refuges they serve, equipping them with the skills and confidence to find employment.
Check out their website to see how you can support them and to order delicious meals, cookbooks, gifts and beauty products that will make an impact: www.twogood.com.au