Let me introduce you to the Manly Food Co-Op. This post is about my marketing efforts and includes results and learnings that are applicable to a range of small to medium size businesses and not-for-profits. This is one of many case studies to come from my time with the Co-Op.
The Manly Food Co-Op is an organic bulk grocery store on Sydney's Northern Beaches with a strong zero waste philosophy. The Co-Op was founded in 1997 and is community-owned and run as a non-distributing co-operative. All profits go back into the shop to benefit its members.
The Co-Op is open to anyone and members get a discount for every purchase and are encouraged to volunteer their time if they can.
The Co-Op is a great community hub where young parents, retirees, students, workers, businessmen, visitors and anyone else have a place to get their food and grocery items plastic-free, buy as much or as little as they need and enjoy great variety, together working towards a a healthy and planet-friendly lifestyle.
Running a small retail business is not an easy feat. So much competition, people spending less, high rents, high costs in general - the list of challenges is endless.
Running a small retail business the right and smart way is very important and can make or break it (and you).
In this post I am going to share my 5 main learnings from being a member of the board and the marketing director for the Manly Food Co-Op.