MARKETING & DIGITAL ADVERTISING CONSULTING SERVICES
AUDITS & HEALTH CHECKS
- Digital Marketing: Always wondered if you are covering all relevant areas? Could you do things more efficiently, differently, create more impact with what you do? Are there channels you haven't ventured into yet? Think Email Marketing, Search Marketing, Content Marketing, Website Experience, Digital Advertising, ...
- Digital Advertising: Are you wondering if what you do is as good as it can be? Have you been doing this for years and are keen to have a fresh set of eyes on your campaigns? Is the mix right? Are you missing any new channels or platforms? Are you new to this space?
- Facebook Advertising: Is promoting posts enough? How do you deal with the Facebook Pixel? Are you picking the right audiences? What else can you test?
- Google Ads and Microsoft Advertising: Are you following best practice? Is your bidding strategy the right one? Should you be using day parting and how often can you change ad text?
My thorough audits will answers these and many more questions. All audits are tailored to your needs and are qualitative and hands-on. I believe that only a human eye can pick up on best practice and hidden errors that automated data-only audits won't be able to reveal.
STRATEGY & PLANNING
- Digital Marketing: How does digital marketing fit into your overall marketing mix? What could you be doing you haven't tried yet? Does your message resonate with your target audience? Are you where they are?
- Social Advertising: What do you want to achieve? Who is your target audience? How and where can you best reach your audience? What are the best ad formats? What messaging might work? What platforms are there? How should you stagger your campaigns?
- Search Advertising: How does paid search fit into the overall picture? Do you need to be there (the answer is usually yes)? How do you structure your search campaign? What do you bid on and what do you exclude?
- Digital Marketing: Do you need someone to jump in at short notice? Do you need extra help for the short term? Do you need processes to manage your digital marketing activity more efficiently?
- Social Advertising: Do you want someone to run your social advertising for you? Set up reporting? Monitor, optimize and report on activity? Help on a campaign by campaign basis or ongoing? Own this channel?
- Search Advertising: Do you want someone to run your search advertising for you? Set up a search account for future success? Monitor, optimize and report on activity on a regular basis? Own this channel?
ENABLEMENT & TRAINING
I can give you the right tools, knowledge and processes to run Digital Marketing, Social Advertising or Search Advertising yourself or in-house. I can train you and/or your team. All training and enablement is tailored to your specific needs. I don't believe in a cookie cutter approach and quick schemes, it's all about your needs and resources. I'm here to set you and your team up for future success.
Get in touch now for a more detailed discussion on how I can help you!
What my ClientS Say
"I admit I was a little sceptical at first. It didn't take long to be blown away by the amount of sales Yvonne's magical targeting created. At a return on investment of 1,300% the sales speak for themselves! Numbers aside, Yvonne was very professional and a delight to work with."
Rob Caslick, Founder, TWO GOOD CO
Check out the TWO GOOD CO Social Advertising Case Study on my blog!
Social Advertising Strategy, Planning & Execution
"We would have no hesitation in recommending Yvonne to any business who is after an expert in the digital space."
Joen King, Founder & Co-Owner, Andrea & Joen
Check out the Andrea & Joen Social Advertising Case Study on my blog
Social and Paid Search Advertising Strategy, Planning and Execution
"We would have no hesitation in recommending Yvonne as she is proficient and savvy in this digital space."
Andrew Cuccurullo, CEO Waverley Mills
Check out the Waverley Mills Digital Advertising Case Study on my blog
Marketing Strategy, Planning and Execution with zero budget
"She’s been managing the newsletter, all the marketing, lots of new product analysis, even doing a long stint as secretary. Yvonne is really committed to what we stand for."
Sarah Weate, Chairperson, Manly Food Co-Op
Check out one of the Manly Food Co-Op Case Studies on my blog