Andrea & Joen: Social advertising Case Study

Here is another client success stories. Check out the ANDREA & JOEN case study which is all about Social Advertising:

THE WHO

Andrea and Joen are a sister duo who design beautiful and luxurious lounge and sleep wear as well as bed linen made from highest quality French linen. Modern luxury meets simplicity of design in everything they do.
Andrea & Joen use pure flax from France to create the best pure linen which is cool in summer and warm in winter. Linen is a much more sustainable fabric than cotton or bamboo as it grows with minimal water and pesticide use. Linen is made to last and gets better with age.
Andrea and Joen run a boutique in Bondi Beach (34 Hall Street) and an online store – www.andreaandjoen.com.

---

The Situation

Andrea and Joen were planning their boxing day sale campaign and hired me just before Christmas 2019 to help them reach the right audiences for their online store via social advertising and maximize sales during this sale period to move excess stock.

The Challenges

The website is currently getting an overhaul to better reflect the high quality product range, and the campaign launched amidst the horrible bushfires on the East Coast of Australia making consumer behaviour unpredictable.

The Result

The overall revenue target was hit during the timeframe with social advertising working in conjunction with organic social and email marketing. We tested several audiences building a good case for future activity.

Channels Used

Social Advertising (Facebook, Instagram)

What the Client Says

"Yvonne’s attention to detail and her values in sustainability is a perfect fit for our business. We are novices in the digital marketing landscape, she walked us through in simple language and advised us each step of the way to ensure we understood each step. She is efficient, gave valuable insight and recommendations to boost our social marketing in order to get the best outcome possible. We would have no hesitation in recommending Yvonne to any business who is after an expert in the digital space."

Joen King, founder and co-owner of ANDREA & JOEN

[Image provided by ANDREA & JOEN]