From time to time I am sharing client success stories here on my blog. Today is all about digital advertising with a focus on Paid Search and Social. Check out the Waverley Mills Case Study:
As Australia’s oldest working textile mill (established in 1874), Waverley Mills produce designer wool products that are guaranteed to last, beautifully and carefully crafted, and ethically produced. Their range covers wool throws, blankets, picnic blankets, scarves, cushions and more.
Let me introduce you to the Manly Food Co-Op. This post is about my marketing efforts and includes results and learnings that are applicable to a range of small to medium size businesses and not-for-profits. This is one of many case studies to come from my time with the Co-Op.
The Manly Food Co-Op is an organic bulk grocery store on Sydney's Northern Beaches with a strong zero waste philosophy. The Co-Op was founded in 1997 and is community-owned and run as a non-distributing co-operative. All profits go back into the shop to benefit its members.
The Co-Op is open to anyone and members get a discount for every purchase and are encouraged to volunteer their time if they can.
The Co-Op is a great community hub where young parents, retirees, students, workers, businessmen, visitors and anyone else have a place to get their food and grocery items plastic-free, buy as much or as little as they need and enjoy great variety, together working towards a a healthy and planet-friendly lifestyle.
Running a small retail business is not an easy feat. So much competition, people spending less, high rents, high costs in general - the list of challenges is endless.
Running a small retail business the right and smart way is very important and can make or break it (and you).
In this post I am going to share my 5 main learnings from being a member of the board and the marketing director for the Manly Food Co-Op.