How the new iOS 14 App Tracking Transparency Framework is going to impact Your Facebook Advertising (and digital advertising in general)
Facebook's recent attack on Apple in regards to their new app tracking transparency framework has been all over the news. Who doesn't love a good public tantrum? Facebook ran full page ads saying Apple does not care about small business and that this change is fundamentally changing digital advertising.
Are you concerned about what this means for your Facebook and Instagram advertising? Will you not be able to capture conversions from this channel anymore? Should you be pulling Facebook Ads? But what if you rely on Facebook to drive new customers to your site? Are you really screwed?
Not all is as bad as it sounds.
Yes, significant changes are coming (and are already here).
Yes, Apple's changes will have an impact on your Facebook and Instagram advertising campaigns.
Yes, you will need to prepare yourself and make the recommended changes.
But, no, it is not the end of the world. You can still keep running your ads and will still keep getting new customers via Facebook and Instagram, but you will just not be able to target in such a granular way as before and some visibility on your data and performance will be lost.
Hey, it's just another change (don't we all love change?). Digital advertising changes constantly, so let's be prepared and adapt as needed.
Facebook Ads – these days it sounds like the holy grail. Advertising on Facebook will solve all your problems and make you big money. There are so many schemes, programs and funnels out there that claim to be fool proof. Everyone these days calls themselves a social media expert.
But beware: mastering social media advertising is not a quick scheme at all. Things change frequently in this world and you need to be on top of your game and keep learning and testing.
Advertising on Facebook should always only be just one of many things you’re doing. I tell you now, it’s not the holy grail at all. It can work for you, but it might also not. You need to get your head around it and be patient. Yes, you might see great results straight away, but often this isn’t the case. Have some patience and persevere. Make sure that Facebook (including Instagram) fits into your overall marketing plan and strategy and that you’re looking at this channel the right way.
So, what are the 6 major mistakes people make when they’re new to Facebook Ads?